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Baby Shark Run Continues With New Tour Dates

November 19, 2019 By Evonne Leave a Comment

By NEKESA MUMBI MOODY AP Entertainment Writer

NEW YORK (AP) — Most viral videos have a finite shelf life, but the “doo doo doo” of “Baby Shark” shows no sign of abating.

The little ditty and dance about a family of sharks that captivated the toddler set and beyond will still be with us as we go into the next decade, with a “Baby Shark Live!” tour launching a new set of concert dates after recently wrapping up dozens of performances in its first run in North America. The second leg of the tour kicks off in Independence, Missouri on March 1.

“Our target demographic is 2 years old all the way up to 6 years old. That’s sort of the main sweet spot. But it’s family. It’s a family show. It’s parents with their kids. It’s grandparents with their grandchildren. It’s a show for the whole family,” said Stephen Shaw, co-president of Round Room Live, which is putting on the concert tour. “It’s a great night out. And we’re really pleased with the response we’ve seen and how broad the actual audience has been.”

And while the concert, the first for most kids, may include the earworm of “doo doo doo,” the 90-minute event features music beyond that song, including nursery rhymes around for far longer than “Baby Shark.”

“`Baby Shark,’ which is obviously the title and the main song of the show, only sort of appears twice,” said Shaw. “And the rest of the show is filled with great high-energy fun.”

“Baby Shark” has been around for a few years but it took the world by storm last year when the song and video by Pinkfong went viral with the nursery-school set, with little kids imitating the handclapping dance that went along with the video. Books, plush toys and other merchandise inspired by the song were hot-ticket items for the holidays and the “Baby Shark” tour was soon hatched.

“It’s one of those that has truly been a phenomenon where I think there’s any number of people who suspected it might start to fade a little bit, and it seems to be gaining steam,” said Jonathan Linden, Round Room Live’s other co-president. “It’s a lot of fun. It’s a fun song that sort of brings people together and everybody seems to know it.”

Getting exposure during the World Series as Washington Nationals fans adopted it as their rally song certainly helped extend that shelf life. And more “Baby Shark” is on the way as Nickelodeon has a cartoon series in the works.

Ramsey Naito, executive vice president of animation production and development for Nickelodeon, said the network sees “Baby Shark” as an opportunity to “develop bigger stories around these characters that everyone is falling in love with.

“What’s great is what we’ve seen with ‘Baby Shark’ is it appeals to everyone,” she said. “It’s just an unexplained phenomenon.”

The tour, which played to crowds of about 3,000 during its initial run, was popular with some dates selling out, said Ryan Borba, managing editor of the trade publication Pollstar, which tracks the concert industry.

Ticket sales only represent a portion of the show’s success, with merchandise bought for little tykes another key component. There’s even a VIP package where they can rub fins with Baby Shark characters.

The tour represents the continued growth of the live music scene for children, said Borba.

“It’s definitely becoming more sophisticated and the production quality … is really ramping up in recent years,” he said. “The appetite for live music is always growing … (and) kids shows are along for the ride.”

Filed Under: News Tagged With: baby shark, concert, entertainment

2nd Sesame Street Place park opening in San Diego

October 23, 2019 By Associated Press

By MIKE SCHNEIDER Associated Press

ORLANDO, Fla. (AP) — There are plenty of sunny days to sweep the clouds away where SeaWorld is opening its next theme park.

Officials with SeaWorld Entertainment and Sesame Workshop announced Monday that they are opening the country’s second Sesame Place park in San Diego in spring 2021. The first Sesame Place theme park opened almost 40 years ago outside Philadelphia.

The announcement continues a pivot by Orlando-based SeaWorld away from live animal shows.

This undated artist rendering provided by PGAV Destinations shows a depiction of the new SeaWorld and Sesame Workshop theme park, which is scheduled to open in San Diego in 2021. The new 17-acre Sesame Place park will be adjacent to their Sea World San Diego location. (PGAV Destinations via AP)

The new 17-acre (6.5-hectare) Sesame Place will be located south of SeaWorld San Diego. The space is currently occupied by the water park, Aquatica San Diego, which will have its final season next year.

Monday’s announcement is part of an expanding partnership between SeaWorld and Sesame Street, which is celebrating its 50th birthday this year. SeaWorld’s Orlando park opened a Sesame Street section earlier this year. Officials wouldn’t disclose the cost of the park.

Steve Youngwood, president of media and education and chief operating officer of Sesame Workshop, the nonprofit behind Sesame Street, said the two brands have common objectives.

“We want to engage and educate families. We mutually respect each side’s expertise and we collaborate together to make it work,” Youngwood said.

SeaWorld announced the end of its breeding program in March 2016, after years of pressure from animal rights advocates and shifting public opinion about orcas being held in captivity.

The protests intensified after the release of the 2013 documentary “Blackfish,” which focused on the life of Tilikum, a killer whale responsible for killing a trainer when he dragged her into a pool in front of shocked visitors in 2010.

The company in the past year, though, has seen a reversal of fortune. Attendance was up 8.6% during the 2018 fiscal year, as was revenue. For the first half of this year, attendance was up 1.7%.

In the past year, SeaWorld also has been offering specialized services at its parks for visitors with autism, and Sesame Place San Diego will also offer those services.

The San Diego park will be slightly larger than the Sesame Street park outside Philadelphia. Construction will start in Aquatica’s offseason and resume after Aquatica closes for the season next year.

The park’s opening in San Diego will open the Sesame Street experience to the western U.S., as well as to visitors from south of the border, said Marilyn Hannes, president of SeaWorld San Diego.

Filed Under: Lifestyle, News, Toddlers/Pre-Schoolers, Youngsters Tagged With: entertainment, theme parks

SD Moms Podcast: Halloween Time

October 1, 2018 By My SD Moms

Amber and Sara are radio hosts on KSON and Sunny 98.1, Jessica is producer for John & Tammy in the Morning on KSON. They're also San Diego moms!

Each week, they meet to vent about what’s been going on in their lives as moms and invite you to vent along with them!

The Halloween Struggle is Real!  We’re talking Halloween, costumes, whether to hand-make them or not and making Halloween memories.

Filed Under: Amber's MOM Blog, Funny, Halloween, SD Moms Podcast, Youngsters Tagged With: activities, entertainment, events, family, halloween, holidays, kids

Big move for Big Bird: Sesame Street is entering classrooms

July 20, 2018 By My SD Moms

By SALLY HO, Associated Press

SEATTLE (AP) — Sesame Street is taking its beloved, critically acclaimed brand of educational television into the highly profitable world of classroom curriculum — a move that experts say could open the door for other companies to move into the sensitive learning space with possible influence on children.

Sesame Workshop, the company behind Big Bird and Elmo, and McGraw-Hill Education, a billion-dollar for-profit company known for school textbooks, announced their partnership Thursday. Both declined to disclose the financial terms for their new line of classroom instructional materials.

AP Photo/Kathy Willens, File)

“Sesame Workshop probably can be trusted to do this in an ethical way, but the door opens for other companies to do it in a less ethical way,” said Heather Kirkorian, a University of Wisconsin professor who studies the effects of media in young children.

The TV program and Sesame Workshop’s other educational pursuits have long been lauded for their record of helping kids learn, portraying diverse characters and offering sensitivity in addressing childhood experiences.

The new classroom materials include videos featuring social-emotional and literacy lessons delivered by its famous characters and meant to be used at “circle time,” when young children typically gather to sing songs or hear stories. They also are offering resources for teachers and parents to help reinforce the lessons.

The instructional materials are on the market for children in preschool through fifth grade, and they are expected to be used in classrooms as early as fall 2019. Educators now have access to review the materials, but they haven’t been piloted in a classroom yet. They must be approved by school principals and administrators.

Dr. David Hill of the American Academy of Pediatrics, which urges parents to be cautious and selective about screen time for children, said that by age 3, kids can learn from a limited viewing of high-quality TV programs like Sesame Street but that little research exists on such regular media use in the classroom.

Hill, a pediatrician, said a young child’s brain cannot distinguish between programming and advertising, which could raise questions about the precedent that Sesame Street is setting.

“When you introduce a commercial influence on a nonprofit endeavor, I think everyone naturally has some concerns about the tension that ensues,” Hill said.

Sesame Workshop is a nonprofit and would have to invest its revenue back into its educational mission.

“With a proven whole-child curriculum that serves as a framework for everything we do, Sesame Workshop has put children first for nearly fifty years,” said Akimi Gibson, company vice president.

A much-discussed study in 2015 indicated that preschoolers exposed to the show gained immense benefits, which were compared to that of the Head Start program for low-income children, though the authors of that study later rebuked the idea that the show alone could or should replace any actual school program.

The researchers declined to comment on Sesame Street’s latest classroom endeavor.

Sesame Street has been a household brand since debuting in 1969 on public television. In recent years, it lost federal funding to produce the show and has partnered with HBO.

Its name recognition is so high that it is equally known for its broad array of licensed merchandise, from bibs and backpacks to toys and games. It has also achieved cult status for its celebrity appearances and satirizing humor that serves as a hook for parents.

___

Follow AP Education Reporter Sally Ho on Twitter: https://twitter.com/_SallyHo

Filed Under: Education, News, Toddlers/Pre-Schoolers Tagged With: education, entertainment, family, kids, preparation

Touch a Truck X

July 7, 2018 By My SD Moms Leave a Comment

TOUCH A TRUCK X – 10 Years of Xhilarating Fun and Funds Raised for Kids Cancer research.

San Diego’s original Touch A Truck is back for its 10th year, giving little drivers the green light to sit behind the wheel and honk the horn to their little hearts’ content in every type of vehicle imaginable. And best of all, the funds raised benefit the Beat Nb Foundation in their mission of curing cancer for kids.

Cobras, rat rods, show-n-shine classics… our amazing vehicle owners bring some nice iron to sit in. You’ll also see (and explore!) a helicopter, emergency vehicles, motorcycles, construction trucks, off-road racers, Star Wars and Marvel characters, a singing princess, food truck (of course), games, a most amazing lemonade stand, and more. It gets better every year.

100% of the ticket price goes to research and treatments for kids battling cancer – we are 100% volunteer-driven, and many of the services and equipment used to produce Touch A Truck are donated or heavily discounted in order to maximize the money raised.

Tagged With: activities, entertainment, events, family, kids, Summer

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