Kids love ’em because they taste good and we think they’re getting a good breakfast. But a new report highlights what a lot of moms have feared. Our kids are getting too much sugar and their breakfast cereals aren’t helping.
A child who eats a bowl of cereal each morning will end up consuming more than 10 pounds of sugar in a year, and cereal makers and regulators are not doing much to curtail this situation. A situation that could lead to more childhood obesity and other health problems.
The Environmental Working Group, a Washington, D.C.-based health information non-profit, said its report covers more than 1,500 cereals, including 181 marketed to children.