CONCORD, N.H. (AP) — Sorry, baby, your picture isn’t going to be on the front of any beer bottles in New Hampshire.
Democratic Gov. Maggie Hassan on Tuesday vetoed a measure that would have allowed some images of minors to grace alcoholic beverage labels as long as they didn’t encourage young people to drink.
Republican state Rep. Keith Murphy, who runs a popular tavern, sponsored the bill because he wanted to be able to buy Breakfast Stout, crafted by Founders Brewery Co. in Grand Rapids, Michigan. The beer’s label depicts a chubby, Norman Rockwell-esque baby scooping oatmeal into his mouth.
Hassan said allowing the images could undermine the state’s efforts to fight underage drinking.
“Substance misuse, including alcohol misuse, continues to be one of the major public health and safety challenges facing us as a state,” Hassan said in her veto message. “Moreover, statistics suggest that New Hampshire has among the highest rates of underage drinking in the country.”